Prepared by:
Jamahl Coach Ap Morton Sr
Welcome 2 Media Group (W2MG)
Date: [1/24/25]
1. Project Overview
Bertolino Industries requires a modern, user-friendly website redesign to enhance its digital presence, improve user engagement, and better showcase its products, services, and brand identity. Our goal is to deliver a visually appealing, functional, and scalable solution aligned with the company’s goals.
2. Objectives
- Improve User Experience: Streamlined navigation for intuitive browsing.
 - Modern Design: Updated visual aesthetics reflecting innovation and professionalism.
 - Mobile Responsiveness: Fully optimized for viewing on all devices.
 - Enhanced Content Management: Easy-to-update backend with CMS integration.
 - SEO Optimization: Improve search rankings and drive organic traffic.
 - Clear Call-to-Actions: Encourage inquiries, sales, and user engagement.
 
3. Project Deliverables
- Strategy & Planning:
- Website audit and competitor analysis
 - Content strategy development
 
 - Design & Development:
- Custom homepage and internal page designs
 - Mobile-first, responsive design
 - Intuitive navigation and user interface
 
 - Content Integration:
- Product and service pages
 - Blogs, testimonials, and case studies
 - Contact forms and call-to-action buttons
 
 - SEO Optimization:
- Keyword research
 - On-page SEO improvements
 
 - Analytics & Security:
- Google Analytics integration
 - SSL certificate for secure browsing
 - Performance testing and optimization
 
 - Training & Support:
- CMS training for your internal team
 - 30 days of post-launch support
 
 
4. Timeline
The project is expected to be completed within 4 weeks, broken down as follows:
- Discovery & Strategy: 1 week
 - Design & Development: 2 weeks
 - Content Integration & SEO: 1 week
 
5. Investment Options
Tier 1: Essential Redesign
- Custom homepage and up to 5 internal pages
 - Mobile-responsive design
 - SEO best practices integration
 - Contact forms
 - Google Analytics setup
Investment: $2,500 
Tier 2: Professional Redesign & Optimization
Includes all Tier 1 features plus:
- Up to 10 internal pages
 - Blog setup and integration
 - Advanced on-page SEO optimization
 - Content migration support
 - Basic e-commerce functionality (if needed)
Investment: $4,000 
Tier 3: Comprehensive Redesign & Digital Growth Package
Includes all Tier 2 features plus:
- Up to 15 internal pages
 - Comprehensive SEO strategy and keyword optimization
 - Customized reporting dashboard
 - Integration with CRM or email marketing tools
 - Enhanced security measures
Investment: $6,000 
6. Additional Services (Optional Add-Ons)
- Monthly SEO and Analytics Reporting: $500/month
 - Content Creation & Blog Writing: $150 per article
 - Social Media Integration: $1,000
 - Ongoing Maintenance & Support: $250/month
 
7. Terms & Conditions
- A 50% deposit or full payment is required to initiate the project.
 - The remaining balance can be paid in monthly installments or upon project completion.
 - Any additional features or pages outside the agreed scope will be billed at $100/hour.
 
8. Next Steps
- Review Proposal: Discuss and finalize package selection.
 - Sign Agreement: Formalize project scope and terms.
 - Kickoff Meeting: Align goals and establish project timeline.
 
9. Contact Information
[Jamahl Coach Ap Morton Sr]
Welcome 2 Media Group (W2MG)
Phone: [4244203862]
Email: [info@welcome2media.com]
We look forward to collaborating with Bertolino Industries to create a website that drives growth, reflects your brand’s excellence, and engages your audience effectively.