Website Redesign Proposal for Bertolino Industries

Prepared by:

Jamahl Coach Ap Morton Sr

Welcome 2 Media Group (W2MG)
Date: [1/24/25]


1. Project Overview

Bertolino Industries requires a modern, user-friendly website redesign to enhance its digital presence, improve user engagement, and better showcase its products, services, and brand identity. Our goal is to deliver a visually appealing, functional, and scalable solution aligned with the company’s goals.


2. Objectives

  • Improve User Experience: Streamlined navigation for intuitive browsing.
  • Modern Design: Updated visual aesthetics reflecting innovation and professionalism.
  • Mobile Responsiveness: Fully optimized for viewing on all devices.
  • Enhanced Content Management: Easy-to-update backend with CMS integration.
  • SEO Optimization: Improve search rankings and drive organic traffic.
  • Clear Call-to-Actions: Encourage inquiries, sales, and user engagement.

3. Project Deliverables

  • Strategy & Planning:
    • Website audit and competitor analysis
    • Content strategy development
  • Design & Development:
    • Custom homepage and internal page designs
    • Mobile-first, responsive design
    • Intuitive navigation and user interface
  • Content Integration:
    • Product and service pages
    • Blogs, testimonials, and case studies
    • Contact forms and call-to-action buttons
  • SEO Optimization:
    • Keyword research
    • On-page SEO improvements
  • Analytics & Security:
    • Google Analytics integration
    • SSL certificate for secure browsing
    • Performance testing and optimization
  • Training & Support:
    • CMS training for your internal team
    • 30 days of post-launch support

4. Timeline

The project is expected to be completed within 4 weeks, broken down as follows:

  1. Discovery & Strategy: 1 week
  2. Design & Development: 2 weeks
  3. Content Integration & SEO: 1 week

5. Investment Options

Tier 1: Essential Redesign

  • Custom homepage and up to 5 internal pages
  • Mobile-responsive design
  • SEO best practices integration
  • Contact forms
  • Google Analytics setup
    Investment: $2,500

Tier 2: Professional Redesign & Optimization

Includes all Tier 1 features plus:

  • Up to 10 internal pages
  • Blog setup and integration
  • Advanced on-page SEO optimization
  • Content migration support
  • Basic e-commerce functionality (if needed)
    Investment: $4,000

Tier 3: Comprehensive Redesign & Digital Growth Package

Includes all Tier 2 features plus:

  • Up to 15 internal pages
  • Comprehensive SEO strategy and keyword optimization
  • Customized reporting dashboard
  • Integration with CRM or email marketing tools
  • Enhanced security measures
    Investment: $6,000

6. Additional Services (Optional Add-Ons)

  • Monthly SEO and Analytics Reporting: $500/month
  • Content Creation & Blog Writing: $150 per article
  • Social Media Integration: $1,000
  • Ongoing Maintenance & Support: $250/month

7. Terms & Conditions

  • A 50% deposit or full payment is required to initiate the project.
  • The remaining balance can be paid in monthly installments or upon project completion.
  • Any additional features or pages outside the agreed scope will be billed at $100/hour.

8. Next Steps

  1. Review Proposal: Discuss and finalize package selection.
  2. Sign Agreement: Formalize project scope and terms.
  3. Kickoff Meeting: Align goals and establish project timeline.

9. Contact Information

[Jamahl Coach Ap Morton Sr]
Welcome 2 Media Group (W2MG)
Phone: [4244203862]
Email: [info@welcome2media.com]

We look forward to collaborating with Bertolino Industries to create a website that drives growth, reflects your brand’s excellence, and engages your audience effectively.