Prepared by:
Jamahl Coach Ap Morton Sr.
Welcome2Media
Objective
To establish Pastor and Business Consultant AJ Washington and The Ladder as a leading online voice for faith-based leadership, personal development, and business strategies. This proposal focuses on optimizing the YouTube channel, building a consistent content strategy, and creating monetization opportunities while engaging a global audience.
Proposal Overview
1. YouTube Channel Optimization
Goal: Create a professional and engaging platform for Pastor AJ Washington to showcase his expertise and connect with his audience.
- Channel Audit: Analyze existing videos, SEO, and audience engagement to identify growth opportunities.
- SEO Optimization: Optimize video titles, tags, and descriptions to improve discoverability.
- Visual Branding: Design cohesive banners, thumbnails, and video intros/outros that align with The Ladder’s mission.
- Content Organization: Develop playlists, such as “Faith & Leadership,” “Business Insights,” and “The Ladder Live,” to engage specific audience segments.
Deliverables:
- Fully optimized YouTube channel.
- Enhanced search rankings and viewer experience.
2. Content Creation and Strategy
Goal: Build consistent, high-quality content that inspires and educates.
- Content Calendar: Develop a 6-month plan for video topics, including sermons, business tips, and personal growth stories.
- Video Production: Edit and produce polished videos highlighting AJ Washington’s faith-based and business expertise.
- Engagement-Driven Content: Include Q&A sessions, testimonials, and behind-the-scenes footage to foster connection with viewers.
Deliverables:
- Weekly uploads (3–7 videos depending on the package).
- Content strategy tailored to AJ Washington’s unique brand.
3. Monetization Strategies
Goal: Generate sustainable revenue to support The Ladder’s growth.
- YouTube Monetization: Enable ad revenue, memberships, and Super Chats.
- Exclusive Content: Offer premium access to leadership training, coaching sessions, and devotionals.
- Merchandising: Launch branded merchandise such as workbooks, apparel, and digital downloads.
- Live Events: Host ticketed virtual workshops, webinars, and conferences.
Deliverables:
- Multiple revenue streams, including ads, memberships, and merchandise.
- Premium content offerings for audience engagement.
4. Fan Engagement and Growth
Goal: Cultivate a loyal and engaged community.
- Social Media Promotion: Use Instagram, TikTok, and Facebook to drive traffic to YouTube.
- Interactive Content: Host polls, community posts, and live streams to connect with followers.
- Collaborations: Partner with other faith and business leaders to expand the channel’s reach.
Deliverables:
- Increased subscriber base and engagement metrics.
- Collaborative content to attract new audiences.
5. Analytics and Performance Tracking
Goal: Continuously refine strategies based on audience insights.
- Monthly Reports: Analyze views, engagement, and revenue to measure progress.
- Content Refinement: Adjust the content calendar based on performance data.
- Strategy Updates: Regularly update plans to maximize growth and impact.
Deliverables:
- Detailed monthly analytics reports.
- Data-driven content and monetization strategies.
Investment
Tiered Packages
1. Growth Package
Ideal for: Building an online presence with consistent, engaging content.
Features:
- Channel audit and optimization.
- 3 videos per week with professional editing and SEO integration.
- Monthly analytics reports.
Investment:
- 3 Months: $4,500
- 6 Months: $8,000
2. Pro Package
Ideal for: Expanding audience reach and creating monetization opportunities.
Features:
- All features from Growth Package.
- 5 videos per week, including business coaching and leadership content.
- Merchandise setup and social media promotion.
- Bi-weekly consulting sessions with strategy updates.
Investment:
- 3 Months: $7,500
- 6 Months: $14,000
3. Elite Package
Ideal for: Full monetization, audience engagement, and long-term growth.
Features:
- All features from Pro Package.
- 7 videos per week, including exclusive member-only content.
- Comprehensive branding overhaul with professional media assets.
- Two live-streamed events or workshops with promotional campaigns.
- Weekly consulting sessions and a personalized growth strategy.
Investment:
- 3 Months: $12,000
- 6 Months: $22,000
Full-Service Proposal Cost: $15,000 over a 3-month implementation period. Pay Now Here
This includes:
- Full YouTube channel management and optimization.
- Weekly Check in/Coaching Session with Coach Ap
- Creation and promotion of two master classes.
- Marketing campaigns for live events.
- Comprehensive analytics and reporting.
Why Welcome2Media and Coach Ap?
- Proven Success: Over 10 billion views managed across YouTube through the Welcome2Media network.
- Faith-Based Expertise: Deep understanding of ministry needs and goals.
- Monetization Focus: Experience in building sustainable revenue streams for ministries.
- Personalized Approach: Tailored strategies to align with Pastor Aj Washington’s mission.
Stats from channels represented by Coach Ap and Welcome2Media
Coach Ap 1nabillion: Minister of Media
A Trailblazer in Digital Ministry
Coach Ap’s journey in media was deeply influenced by his older brother, Apostle Omar Morton, a prominent apostolic-prophetic leader and founder of Kingdom Manna. Growing up under the teachings of Apostle Omar, Coach Ap developed his gifts for media and communication while serving alongside his brother in ministry. The strong bond between the two has been a cornerstone of Coach Ap’s faith journey, shaping his mission to use media as a tool to spread the gospel and empower others. Their shared passion for ministry and innovation has led to transformative collaborations that bridge faith, music, business, and technology.
Key Accomplishments:
- Creator of The Black Tube, a platform for content creators to monetize without fear of censorship.
- Helped pastors and ministries build thriving online communities and generate sustainable revenue streams.
- Developed tailored programs for influencers and faith leaders to navigate the complexities of social media and digital branding.
- Guided his own family brand, The So in Love Family, to hundreds of millions of views, showcasing the power of love, faith, and resilience.
Coach Ap’s Mission: Transforming Ministry in the Digital Age
As the Minister of Media, Coach Ap believes every pastor and church has a message that deserves to reach the world. He helps ministries:
- Build Influence: Use social media platforms effectively to grow their congregation.
- Engage Audiences: Create meaningful connections through high-quality content and live engagement.
- Monetize Content: Develop multiple income streams to support their ministry and community initiatives.
Prophet Lovy prophesies Forbes and major success for Coach Ap and the So in Love Family
Next Steps
Make Payment For Services Here
- Kickoff Meeting: Discuss immediate needs, goals, and timelines.
- Audit and Planning: Begin YouTube audit, content strategy development, and course planning.
- Launch: Roll out initial optimizations, monetization strategies, and master class promotions.
Contact Information
📧 Email: info@welcome2media.com
🌐 Website: Welcome 2 Media
📞 Phone: (424) 420-3862
Let’s help Pastor AJ Washington and The Ladder inspire, lead, and grow through a thriving YouTube presence!